Webpackaging logo

Silgan Dispensing collaborates with Hot Shot brand on custom, innovative aerosol spray design

  • Silgan Dispensing Systems
Home Care, Lawn, Garden Care, Pesticides, Herbicides, Primary Packaging, Aerosols, Aerosol Actuators, Aerosol Actuators - Spray Caps, Custom Primary Packaging, Packaging Decoration, Colouring, Product Development Services

Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, today announces the launch of the redesigned Hot Shot® Ant, Roach & Spider Killer line featuring a custom actuator designed specifically for Spectrum Brands’ Home & Garden business unit.

Newly launched Hot Shot Ant, Roach & Spider Killer line features custom, redesigned actuator

Silgan Dispensing’s internal design team led the creation of a custom actuator that delivers on the insights and style preferences of consumers. The actuator features a tapered, sleek design, which gives it an approachable, modern appearance while also presenting Hot Shot Ant, Roach & Spider Killer as a highly effective product.

“Consumers tend to be loyal to the brand they are already using, which set the bar high. Our team took on the challenge to design a custom solution that provides shelf impact and differentiation that will bring in new consumers.,” said Randall Haire, Strategic Account Manager – Sales at Silgan Dispensing. “Our custom design does exactly that, exceeding consumer expectations, giving Hot Shot Ant, Roach & Spider Killer a premium on-shelf presence.”

The custom actuator’s design also prevents fingers from getting too close to the orifice of the spray, which helps consumers avoid accidentally dispensing the product onto their fingers and prevents them from having to re-grip the can. Further, Silgan Dispensing provided the ability to color-match the caps to the brand’s labels, creating on-shelf differentiation in appearance.

See also

5 factors to consider when selecting an actuator for your aerosol product

For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.

Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization

More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.

  • Brand Launch
  • English
  • Modified 18 May 2021
  • Hits 171