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Dior's Sauvage with Silgan dispensing pump is now refillable

  • Silgan Dispensing Systems
Beauty, Personal Care, Fragrances, Male Fragrances, Primary Packaging, Dispensing Closures, Pumps, Fragrance Sprayer

The fragrance industry just got a little more sustainable. Best-selling mens fragrance Christian Dior’s Sauvage is now refillable.

Dior needed a fragrance pump that would last for years so they trusted Silgan Dispensing to supply one that will continue working, refill after refill.

The iconic fragrance uses an aluminum refill system conceived for the 100 ml bottle as well as a newly developed 30ml format, which features Silgan Dispensing's Melodie Pirouette pump. This pump features pre-compression spray technology that delivers a more delicate spray pattern.

The Melodie pump allows brands to capture the distinct personality of their luxury fragrances. This distinguished, minimalist pump offers consumers an emotional experience that appeals to all their senses—from the feel of the spray on their skin to its fragrance to the sound of the atomizer.

See also

5 factors to consider when selecting an actuator for your aerosol product

For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.

Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization

More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.

  • Brand Launch
  • English
  • Modified 17 Mar 2021
  • Hits 557