As is the case with any trend, consumers’ interest in natural products has shifted in several key ways that brands in this space must recognize. “Natural” alone doesn’t carry the weight it used to, and in some cases, can be more a liability than a differentiator. Fortunately, there are several strategies brands can employ to deliver products aligned with their customers’ need.
Not only are millennials now the largest consumer group in the world, they’re bucking the norm and reaching life milestones like marriage, home ownership and children much later in life. Instead, for many millennials, the first step in adulthood is pet ownership. In fact, 44% of millennials view their pets as practice for caring for future children, fueling sales projections for the North American pet care market to hit $281 billion by 2023.
As consumers spend more on pet care in unprecedented amounts, they’re demanding higher quality products. Packaging plays a vital role in helping brands meet those higher standards and delivering on the high-end experience consumers expect for their pets.
Through our research and market insights, we’ve found the following packaging attributes to be of importance to consumers when shopping for pet care products:
First Moment of Truth Appeal
People shop for their pets the same as they shop for themselves, which usually begins with their eyes. When passing aisles of pet shampoos, cleaning solutions and food, shelf differentiation is important in setting a brand’s product apart from its competitors, much as it is with consumer personal care products. This is explains why premiumization is a rising trend in product marketing with 35% of U.S. pet owners seeking more premium product options for their pets (Stylus Reports, 2017 APPA Data). Premiumization via packaging, including labelling, packaging shape and color, is a proven strategy for stopping consumers in their tracks.
Reliability and Performance
However, it’s not just important that the product look good, it also has to add real value to the user experience. In fact, features like ergonomic design may be more imperative in pet care than human care. Imagine slippery Fido fighting bath time: you’re maneuvering him with one hand, while trying to un-cap a shampoo bottle and dispense the product with the other. This is where tactile grips, finger grooves and closures with easy open thumb lifts can make all the difference in a consumer’s experience with your product. Other features such as dispensing pumps that lock in the up or down position, fine mist sprayers that spray high-viscosity formulations without compromising output or trigger sprayers with child-resistance features to keep the family safe all go a long way to elevating the consumer’s perception of your brand.
More Sustainable Options
Sustainability and sustainable packaging continues to be a large driver of purchase decision for consumers, especially millennials. Recent data shows that millennials are the most likely of all age groups to pay more for sustainable packaging, up to 30% more. But like all other design elements, sustainability cannot be the only draw. A combination of recyclability and robust design, meaning shelf appeal and optimal performance, must all be present to drive repeat purchase.
After looking at all the available data and research currently in the market paired with our own insights, one takeaway is clear: when it comes to pet care, consumers share many of the same expectations for pet care products as they have for their own personal care products. Shelf appeal, performance and sustainability remain at the top of the list when it comes to making purchasing decisions for both people and their pets.
Silgan Dispensing’s acquisition of Albéa Dispensing expands the foundation for our growth strategy
Kevin Clark, President of Silgan Dispensing Systems explains how Silgan's recent acquisition of Albéa's global dispensing business is a transformative step forward on the company's mission to be the preferred partner to its customers.
With the acquisition of Albéa’s Global Dispensing Systems business, which includes its Metal (Covit Europe & US) and Brazil industrial clusters, Silgan Dispensing expands its range of lotion and fragrance pumps for the beauty, cosmetic, and fragrance markets, while also adding a market-leading portfolio of foaming and fragrance and beauty sampler/mini product solutions. Silgan also gains the experienced team of Albea employees previously focused on those product lines.
What effect though has the rise in e-commerce had on product development – specifically packaging and dispensing design? The e-commerce model poses several important considerations for brands from a product design perspective. Damaged product, specifically its packaging, is a common reason people return online orders. Designing products that both are appealing online and durable enough to arrive intact is key.
Silgan Dispensing adds to noteworthy home and garden portfolio with latest solution, BOS Enhanced
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, launches its newest solution, BOS Enhanced, a sustained duration sprayer with an improved performance and updated design aesthetics for applications in lawn, garden and beyond.
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the healthcare, home and personal care markets, will share insights and solutions aimed at delivering a better dispensing experience for patients and caregivers, highlighting solutions in ophthalmic, nasal, topical, wound and animal care.
Silgan Dispensing's TS800 trigger sprayer awarded 'Made for Recycling' certificate by Interseroh, a German recycling and waste management firm; certification complies with new German Packaging Law
Silgan Dispensing has announced that its industry-leading TS800® trigger sprayer has been awarded a “Made for Recycling” certificate by Interseroh, a German recycling and waste management firm.
Silgan Dispensing introduces expanded PCR portfolio
Silgan Dispensing has released three additional solutions to its suite of post-consumer recycled products and introduced an industry-leading color library of more than 80 options. PCR offers exciting new possibilities to reduce waste and energy use while still achieving the highest levels of performance.
Luxe Pack exhibitors strike balance between eco and prestige – Working with PCR
In January, Silgan Dispensing introduced its first wave of PCR plastic products; its approach was to make certain components in its dispensers from 100% recycled material, while keeping those parts requiring high tolerance in virgin plastic. At Luxe Pack Monaco, the company launched further options.
Silgan Dispensing focuses on brand differentiation and sustainability solutions
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, is highlighting its expanded PCR product portfolio, which includes one of the industry’s widest range of available solutions, as well as its suite of products that address the challenges brand owners face in a dynamic packaging landscape.
Silgan Dispensing and PCR: Committing to sustainability through APR partnership
For today’s consumers, sustainable packaging isn’t a “nice to have” anymore. Because of this, brands are looking for packaging partners to help them meet the rise in consumer expectations, which is why sustainability continues to be a strong focus for Silgan Dispensing. Our recently launched suite of PCR products features closures and dispensing solutions made from post-consumer recycled plastic.
5 factors to consider when selecting an actuator for your aerosol product
For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.
Silgan Dispensing announces first suite of PCR (Post-Consumer Recycled Plastic) products
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, today announces its first suite of products featuring post-consumer recycled (PCR) plastic to help brands better meet their sustainability initiatives.
Silgan Dispensing reveals new solutions that address evolving customer and consumer needs
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and garden markets, is highlighting several of its latest innovations. The company is presenting new solutions for the Fragrance and Skincare markets that will address the changing needs of customers and consumers worldwide.
Only 33 percent of people applied sunscreen to all of their exposed skin. We’ve set out to make it more convenient to protect your skin from the sun’s harmful rays. Our new Mark VII® Max Style pump – an update to our Mark VII Max pump – is the result of our own in-depth consumer research. We learned that consumers prefer a mess-free experience (sprays), fast and easy application and full coverage.
Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization
More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.
The personal care industry finally is experiencing a long-awaited shift in how brands approach package design and marketing. Previously, there was a certain degree of commoditization among personal care products with many relying on a singular new feature or gender-specific packaging to catch the eyes of targeted consumers. Now, product and package design are seen as the biggest drivers for consumer sales thanks to a confluence of factors.
Givenchy (LVMH) selects Silgan Dispensing's Melodie Mystery pump for L'Interdit Fragrance
Silgan Dispensing, a global leader in the design, manufacturing of highly engineered pumps and sprayers in the beauty, home and health markets, is pleased to announce that the Melodie Mystery pump from its Emotions of Spray Collection has been selected by Givenchy (LVMH) as the atomizer for the new iconic L’Interdit fragrance.
Silgan Dispensing introduces Iridya eye dropper to ensure accurate doses down to the drop
Targeting unmet consumer needs in the ophthalmic market, Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the pharmaceutical, home and beauty markets, announces the launch of Iridya, a next-generation, multi-dose preservative-free eye dropper.
Silgan Dispensing brings expertise and a wide range of solutions for the luxury market to Luxe Pack Monaco
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and health markets, invites guests to join them in experiencing how they can play a key role in the design and development of custom solutions at Luxe Pack Monaco.
Consumer insights on sustainable fragrance packaging and the development of Melodie Pirouette
Silgan, a globally recognised dispenser of fragrance packaging, shares the results of an important study examining consumer attitudes towards sustainability, delivering on their brand promise to improve consumer experience.
Silgan Dispensing Systems launches Pearl Baby Bear in US market
Silgan Dispensing Systems, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, has recently launched Pearl Baby Bear, a new airless pump for baby skin care products that features a charming decorative bear nozzle.
Silgan Dispensing Systems a globally known supplier of innovative and high-performing pumps and sprayers has recently partnered with Spectrum Brands to create a new custom technology named QuickFlip. This high-performing, easy-to-use hose end sprayer and bottle gives consumers the control they desire with activation at the flip of a switch.
Silgan Dispensing Systems debues new airless pump on tube – Amplify – with Neopac, at PCD Paris
Silgan Dispensing Systems, a leading global supplier of highly engineered pumps and sprayers to major branded consumer goods product companies in the home, health and beauty markets, announced on the 31st of January the launch of Amplify, the company’s new airless pump on tube boasting an empty rate of 96 percent.
Global packaging company will showcase the latest addition to its innovative dispensing portfolio and offer visitors the chance to experience luxury in a new light at Luxe Pack Monaco, October 2-4 2017. At Luxe Pack Monaco 2017, Silgan Dispensing Systems, a division of Silgan Holdings Inc, (Nasdaq: SLGN) formerly WestRock Company’s Home, Health and Beauty business, will be revealing a new addition to its range of sophisticated pumps designed based on direct consumer insights.
- Cameron Butler
- Company News
- Created 20 Nov 2019
- Modified 29 Jan 2020
- Hits 373