More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design.
Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers. In fact, a study conducted by global market research firm Euromonitor International on behalf of Silgan Dispensing shows that 81 percent of global consumers seek products that are below luxury, but more premium than mass.
The trend can take many forms, especially across industries. In the airline industry, for instance, premiumization is seen through the emergence of airline carriers like Jetblue, Virgin and Easyjet airlines that offer elevated flight experiences (more legroom, more amenities like snacks, meals and on-demand movies) at price points that are still within the means of everyday consumers.
In our industry of dispensing and packaging solutions, we’ve seen premiumization take shape in many different ways. For one brand, it might be creating a more premium experience – for instance, a metal finishing on a dispenser – for its product, even if it’s in a mass market. For another, it could mean using laser engraving to put a brand’s logo front and center on the actuator of a dispenser. And yet, for another it is the feeling, appearance and if the packaging is sustainable.
At Silgan Dispensing, we’re committed to driving brand loyalty for our customers by helping to create a better experience for their consumers through our knowledge of the market and research we’ve done. For example, in 2017, we surveyed more than 1,000 consumers in six countries (200 in each country) about refillable and recycling fragrance products. We learned that 75 percent of respondents favored a sustainable solution for their fragrance packaging and were very interested in refilling or recycling.
Knowing that our partners continually need to adapt to stand out in an increasingly crowded market, we developed Melodie Pirouette™, a sleek-looking and reusable pump that offers the premiumization needed to separate our customers from their competitors. Consumers are attracted to the look and feel of the package and know they are doing their part for the environment by refilling it or recycling the glass it attaches to.
But, there’s a fine line between a product looking good and a product working the way it should: No matter how perfect a product looks, it needs to work for it to sell whether it’s to our customers, or ultimately, the consumer.
Our partners continue to push us for new looks, ideas and designs.
We’re up to that challenge. After all, that’s where we stand out.
Silgan Dispensing's diverse health care portfolio meets array of patient needs
Silgan Dispensing’s portfolio addresses a number of needs across the health care spectrum, particularly end markets like ophthalmic, animal health and wound care. The company will share insights and solutions for a wide range of patient health needs at CPhI 2019.
Silgan Dispensing introduces expanded PCR portfolio
Silgan Dispensing has released three additional solutions to its suite of post-consumer recycled products and introduced an industry-leading color library of more than 80 options. PCR offers exciting new possibilities to reduce waste and energy use while still achieving the highest levels of performance.
Luxe Pack exhibitors strike balance between eco and prestige – Working with PCR
In January, Silgan Dispensing introduced its first wave of PCR plastic products; its approach was to make certain components in its dispensers from 100% recycled material, while keeping those parts requiring high tolerance in virgin plastic. At Luxe Pack Monaco, the company launched further options.
Silgan Dispensing focuses on brand differentiation and sustainability solutions
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, is highlighting its expanded PCR product portfolio, which includes one of the industry’s widest range of available solutions, as well as its suite of products that address the challenges brand owners face in a dynamic packaging landscape.
Silgan Dispensing and PCR: Committing to sustainability through APR partnership
For today’s consumers, sustainable packaging isn’t a “nice to have” anymore. Because of this, brands are looking for packaging partners to help them meet the rise in consumer expectations, which is why sustainability continues to be a strong focus for Silgan Dispensing. Our recently launched suite of PCR products features closures and dispensing solutions made from post-consumer recycled plastic.
5 factors to consider when selecting an actuator for your aerosol product
For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.
Silgan Dispensing announces first suite of PCR (Post-Consumer Recycled Plastic) products
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, today announces its first suite of products featuring post-consumer recycled (PCR) plastic to help brands better meet their sustainability initiatives.
Silgan Dispensing reveals new solutions that address evolving customer and consumer needs
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and garden markets, is highlighting several of its latest innovations. The company is presenting new solutions for the Fragrance and Skincare markets that will address the changing needs of customers and consumers worldwide.
Silgan Dispensing's Mark VII Max Style offers new sunscreen experience
Only 33 percent of people applied sunscreen to all of their exposed skin. We’ve set out to make it more convenient to protect your skin from the sun’s harmful rays. Our new Mark VII® Max Style pump – an update to our Mark VII Max pump – is the result of our own in-depth consumer research. We learned that consumers prefer a mess-free experience (sprays), fast and easy application and full coverage.
The rise of self-care and #shelfies and their impact on packaging design
The personal care industry finally is experiencing a long-awaited shift in how brands approach package design and marketing. Previously, there was a certain degree of commoditization among personal care products with many relying on a singular new feature or gender-specific packaging to catch the eyes of targeted consumers. Now, product and package design are seen as the biggest drivers for consumer sales thanks to a confluence of factors.
Givenchy (LVMH) selects Silgan Dispensing's Melodie Mystery pump for L'Interdit Fragrance
Silgan Dispensing, a global leader in the design, manufacturing of highly engineered pumps and sprayers in the beauty, home and health markets, is pleased to announce that the Melodie Mystery pump from its Emotions of Spray Collection has been selected by Givenchy (LVMH) as the atomizer for the new iconic L’Interdit fragrance.
Silgan Dispensing introduces Iridya eye dropper to ensure accurate doses down to the drop
Targeting unmet consumer needs in the ophthalmic market, Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the pharmaceutical, home and beauty markets, announces the launch of Iridya, a next-generation, multi-dose preservative-free eye dropper.
Silgan Dispensing brings expertise and a wide range of solutions for the luxury market to Luxe Pack Monaco
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and health markets, invites guests to join them in experiencing how they can play a key role in the design and development of custom solutions at Luxe Pack Monaco.
Consumer insights on sustainable fragrance packaging and the development of Melodie Pirouette
Silgan, a globally recognised dispenser of fragrance packaging, shares the results of an important study examining consumer attitudes towards sustainability, delivering on their brand promise to improve consumer experience.
Silgan Dispensing Systems launches Pearl Baby Bear in US market
Silgan Dispensing Systems, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, has recently launched Pearl Baby Bear, a new airless pump for baby skin care products that features a charming decorative bear nozzle.
Silgan Dispensing Systems partners with Spectrum Brands for one-of-a-kind product QuickFlip
Silgan Dispensing Systems a globally known supplier of innovative and high-performing pumps and sprayers has recently partnered with Spectrum Brands to create a new custom technology named QuickFlip. This high-performing, easy-to-use hose end sprayer and bottle gives consumers the control they desire with activation at the flip of a switch.
Silgan Dispensing Systems debues new airless pump on tube – Amplify – with Neopac, at PCD Paris
Silgan Dispensing Systems, a leading global supplier of highly engineered pumps and sprayers to major branded consumer goods product companies in the home, health and beauty markets, announced on the 31st of January the launch of Amplify, the company’s new airless pump on tube boasting an empty rate of 96 percent.
Silgan Dispensing Systems to reveal new product based on evolving luxury fragrance trends at Luxe Pack Monaco
Global packaging company will showcase the latest addition to its innovative dispensing portfolio and offer visitors the chance to experience luxury in a new light at Luxe Pack Monaco, October 2-4 2017. At Luxe Pack Monaco 2017, Silgan Dispensing Systems, a division of Silgan Holdings Inc, (Nasdaq: SLGN) formerly WestRock Company’s Home, Health and Beauty business, will be revealing a new addition to its range of sophisticated pumps designed based on direct consumer insights.
Dynamic dispensing has a new name
Silgan Dispensing Systems has a breath of dispensing technology from trigger sprayers to aerosol activators, dispensing pumps to fine mist sprayers, and dispensing closures to custom devices. According to Ladonna, the word “dynamic” perfectly captures the essence of what Silgan Dispensing Systems offers.
Silgan Dispensing Systems debuts at Luxe Pack New York with products that demonstrate how global consumer insights can help define luxury skincare packaging
Silgan Dispensing Systems, a new acquired division of Silgan Holdings Inc, formerly WestRock Company's Home, Health and Beauty business will be presenting its latest packaging and dispensing solutions at Luxe Pack New York on May 10-11 at booth C111. This will be the first tradeshow appearance for Silgan Dispensing System's skincare and fragrance teams.
Silgan completes acquisition of dispensing system business
Silgan Holdings Inc. a leading supplier of rigid packaging for consumer goods products, announced today that it has completed its acquisition of the dispensing systems business of WestRock Company. This business is a leading global supplier of highly engineered triggers, pumps, sprayers and dispensing closure solutions to major branded consumer goods product companies in the home, health and beauty markets.
WestRock demonstrates how global consumer insights can help define luxury skincare packaging
Global packaging company will present the findings of its latest consumer facial skincare research at the PCD Congress in Paris in January. WestRock Company, a global leader in paper and packaging solutions, will be presenting at the leading cosmetic and perfume packaging event, PCD, the findings from its latest research into key drivers that shape today’s consumer experience of prestige facial skincare pumps.
WestRock's Sandy Gregory discusses Melodie Mystery and its appeal in the prestige fragrance market: "Perfection is in the details"
Melodie Mystery is WestRock's latest addition to the Melodie line, designed to offer perfect dispensing as well as an attractive silhouette. Speaking with Sandy Gregory, WestRock's Associate Marketing Director for Global Fragrance & EU Beauty, we learned just how far the company goes to ensure brands can offer their consumers the perfect product usage experience.
Anne Echard at WestRock tells us about the role the Melodie Touch sprayer is playing in revolutionizing the prestige fragrance dispenser market
WestRock (the company resulting from the merger between MWV and RockTenn) released a number of dispensers , a carefully selected set of dispensers as "The Emotions of Spray Collection" based on market research that suggested product interaction can enhance a consumer’s emotional connection and drive brand loyalty. Anne Echard, WestRock's Global Product Line Manager for the Fragrance market, tells us a bit about the Melodie Touch dispenser and it's role in the fragrance application ritual.
WestRock offers additional customization with launch of Creative Studio for Fragrance
WestRock Company, a global leader in paper and packaging solutions, today announced an expanded suite of fragrance decoration and customization options. The new Creative Studio for Fragrance represents a sampling of dispensing solutions for fragrance – pairing decorative overtubes, WestRock’s NoC® invisible dip tube, and customized collars and actuators with new capabilities in extensions for spray caps – to create the ultimate aesthetic in an efficient, optimized way.
- Charlotte Way
- Company News
- Created 03 Dec 2018
- Modified 29 Nov 2018
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