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Givenchy (LVMH) selects Silgan Dispensing's Melodie Mystery pump for L'Interdit Fragrance

  • Silgan Dispensing Systems
Beauty, Personal Care, Fragrances, Female Fragrances, Primary Packaging, Dispensing Closures, Pumps, Sprays, Fragrance Sprayer

Silgan Dispensing, a global leader in the design, manufacturing of highly engineered pumps and sprayers in the beauty, home and health markets, is pleased to announce that the Melodie Mystery™ pump from its Emotions of Spray Collection has been selected by Givenchy (LVMH) as the atomizer for the new iconic L’Interdit fragrance.

The fragrance was developed by perfumers Dominique Ropion, Anne Flipo and Fanny Bal. The modern version features a floral-woody composition, with contrasting white flower (orange blossom, jasmine, tuberose,) and intense earthy (patchouli and vetiver) notes.

Melodie Mystery, chosen for its ability to heighten consumer experience, creates emotional connection through spray

The contrasting olfactory notes play on the fragrance’s theme of the “thrill of the forbidden,” the white florals representing femininity flirting with the dark side of the black woody scents.

“We’re honored to have been chosen by Givenchy (LVMH) to launch its new fragrance,” said Sandy Gregory, associate marketing director, global fragrance & EU beauty, Silgan Dispensing. “It is fitting that Melodie Mystery was selected as the pump for this particular fragrance, as the experience of its long enveloping and mysteriously captivating spray with an exquisitely fine and graceful fan are as seductive as the scent itself.”

Silgan Dispensing conducts ongoing consumer research to better understand end users’ attitudes and preferences in relation to fragrance application and spray. The research continues to show that consumers are sensitive to spray and have diverging preferences depending on gender, age and occasion. Matching the spray and application experience to the brand’s positioning of the product results in a more satisfactory and holistic experience that delivers on consumers’ expectations – from marketing to end use.

Melodie Mystery is part of the Emotions of Spray Collection, a line of tailored sprays designed to heighten the consumer’s experience and emotional connection with the fragrance, ultimately creating brand loyalty and resulting in repeat repurchase, as proven by the research conducted. For more information on Melodie Mystery and the Emotions of Spray Collection, visit https://silgandispensing.com/all-categories/emotions-of-spray-collection.

Image: Silgan Dispensing's Melodie®

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  • Brand Launch
  • English
  • Modified 29 Nov 2018
  • Hits 2310