Closures are a line of our product suite that can be used by most of our customers across the different markets we serve, including home and garden, healthcare and beauty and personal care. Given the breadth of applications in closures, we spoke with Robert Randall, our VP of Dispensing Closures, to get a sense of the closures market, current trends and how our team at Silgan Dispensing is adapting to those trends while meeting customer needs.
What are the key trends you’re seeing in closures?
We’re seeing several key themes in closures right now that mirror what we’re seeing across our customer spectrum from beauty and personal care to home and garden: increased attention on e-commerce, sustainability and customization.
On the e-commerce front, our organization is continually tracking the process and progress of how our products will stand up to rigorous e-commerce testing. Our closures offer an unparalleled confidence when it comes to e-commerce testing and ultimately delivering on our customers’ desire to ensure their consumer has the best product experience.
How is Silgan Dispensing working with customers on sustainability?
Sustainability is a strong focus at Silgan Dispensing. For us, that means investing in PCR (post-consumer recycled resin). We offer 100-percent PCR options for closures, which provides our customers with a way to meet their sustainability goals without sacrificing functionality. We’re currently leading the marketing with this product and our PCR knowledge, and we’re proud to be the only dispensing company to offer this solution. Because of its importance, we expect to explore and expand on our sustainability initiatives.
Are you seeing increased interest in customization when it comes to closures?
We’re seeing more interest from customers in understanding the dimensions of our decoration capabilities (colors, finishes, etc.), and customization is an area in which we excel because we understand how it plays a role in product differentiation and decision-making for consumers. We’re continuing to expand on our customization abilities starting with logo inserts on the top of the closure, finishes, matte-vs.-gloss options and color matching. We understand customization is essential to package differentiation, so no matter the customization technique, we’ll always work with customers to create a custom solution that helps their brand stand out.
Especially in the luxury space, it’s imperative that closures emanate a luxe, higher-end look to differentiate among competitors. The customization techniques continue to evolve from selecting different color finishes to metallization and logo inserts. We embrace this way of thinking, and you can see this particularly with our fragrance products. We pull from our internal experience and experts to create custom solutions for our customers that address their needs and brand positioning. For example, many of our Polyvam closures offer the logo-insert capability, which is a cost-effective way to customize a product and make it suitable for the high-end, luxury market.
What are brands looking for when it comes to closure functionality?
When it comes to functionality, the big question on our customers’ minds is about products holding up to the e-commerce testing process without endangering the overall product packaging and dispensing experience. Being able to deliver on that base need is crucial, but beyond that we’re also able to provide a variety of solutions with different functional features (for example one-piece flip top) that are suitable for e-commerce shipping and meet our customers’ needs.
Closures can play a role in almost every customer’s product portfolio because they can be used for different products. No matter the customer or type of product, our experienced customer service representatives partner with our customers to develop a product solution that fulfills their needs, not just from a price standpoint, but from an overall experience perspective. At Silgan Dispensing, we are committed to creating the best experience for our customers, and to us that means approaching the customer’s needs from a holistic perspective.
Silgan Dispensing focuses on brand differentiation and sustainability solutions
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, is highlighting its expanded PCR product portfolio, which includes one of the industry’s widest range of available solutions, as well as its suite of products that address the challenges brand owners face in a dynamic packaging landscape.
Silgan Dispensing and PCR: Committing to sustainability through APR partnership
For today’s consumers, sustainable packaging isn’t a “nice to have” anymore. Because of this, brands are looking for packaging partners to help them meet the rise in consumer expectations, which is why sustainability continues to be a strong focus for Silgan Dispensing. Our recently launched suite of PCR products features closures and dispensing solutions made from post-consumer recycled plastic.
5 factors to consider when selecting an actuator for your aerosol product
For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.
Silgan Dispensing announces first suite of PCR (Post-Consumer Recycled Plastic) products
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, today announces its first suite of products featuring post-consumer recycled (PCR) plastic to help brands better meet their sustainability initiatives.
Silgan Dispensing reveals new solutions that address evolving customer and consumer needs
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and garden markets, is highlighting several of its latest innovations. The company is presenting new solutions for the Fragrance and Skincare markets that will address the changing needs of customers and consumers worldwide.
Silgan Dispensing's Mark VII Max Style offers new sunscreen experience
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Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization
More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.
The rise of self-care and #shelfies and their impact on packaging design
The personal care industry finally is experiencing a long-awaited shift in how brands approach package design and marketing. Previously, there was a certain degree of commoditization among personal care products with many relying on a singular new feature or gender-specific packaging to catch the eyes of targeted consumers. Now, product and package design are seen as the biggest drivers for consumer sales thanks to a confluence of factors.
Givenchy (LVMH) selects Silgan Dispensing's Melodie Mystery pump for L'Interdit Fragrance
Silgan Dispensing, a global leader in the design, manufacturing of highly engineered pumps and sprayers in the beauty, home and health markets, is pleased to announce that the Melodie Mystery pump from its Emotions of Spray Collection has been selected by Givenchy (LVMH) as the atomizer for the new iconic L’Interdit fragrance.
Silgan Dispensing introduces Iridya eye dropper to ensure accurate doses down to the drop
Targeting unmet consumer needs in the ophthalmic market, Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the pharmaceutical, home and beauty markets, announces the launch of Iridya, a next-generation, multi-dose preservative-free eye dropper.
Silgan Dispensing brings expertise and a wide range of solutions for the luxury market to Luxe Pack Monaco
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and health markets, invites guests to join them in experiencing how they can play a key role in the design and development of custom solutions at Luxe Pack Monaco.
Consumer insights on sustainable fragrance packaging and the development of Melodie Pirouette
Silgan, a globally recognised dispenser of fragrance packaging, shares the results of an important study examining consumer attitudes towards sustainability, delivering on their brand promise to improve consumer experience.
Silgan Dispensing Systems launches Pearl Baby Bear in US market
Silgan Dispensing Systems, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, has recently launched Pearl Baby Bear, a new airless pump for baby skin care products that features a charming decorative bear nozzle.
Silgan Dispensing Systems partners with Spectrum Brands for one-of-a-kind product QuickFlip
Silgan Dispensing Systems a globally known supplier of innovative and high-performing pumps and sprayers has recently partnered with Spectrum Brands to create a new custom technology named QuickFlip. This high-performing, easy-to-use hose end sprayer and bottle gives consumers the control they desire with activation at the flip of a switch.
Silgan Dispensing Systems debues new airless pump on tube – Amplify – with Neopac, at PCD Paris
Silgan Dispensing Systems, a leading global supplier of highly engineered pumps and sprayers to major branded consumer goods product companies in the home, health and beauty markets, announced on the 31st of January the launch of Amplify, the company’s new airless pump on tube boasting an empty rate of 96 percent.
Silgan Dispensing Systems to reveal new product based on evolving luxury fragrance trends at Luxe Pack Monaco
Global packaging company will showcase the latest addition to its innovative dispensing portfolio and offer visitors the chance to experience luxury in a new light at Luxe Pack Monaco, October 2-4 2017. At Luxe Pack Monaco 2017, Silgan Dispensing Systems, a division of Silgan Holdings Inc, (Nasdaq: SLGN) formerly WestRock Company’s Home, Health and Beauty business, will be revealing a new addition to its range of sophisticated pumps designed based on direct consumer insights.
Dynamic dispensing has a new name
Silgan Dispensing Systems has a breath of dispensing technology from trigger sprayers to aerosol activators, dispensing pumps to fine mist sprayers, and dispensing closures to custom devices. According to Ladonna, the word “dynamic” perfectly captures the essence of what Silgan Dispensing Systems offers.
Silgan Dispensing Systems debuts at Luxe Pack New York with products that demonstrate how global consumer insights can help define luxury skincare packaging
Silgan Dispensing Systems, a new acquired division of Silgan Holdings Inc, formerly WestRock Company's Home, Health and Beauty business will be presenting its latest packaging and dispensing solutions at Luxe Pack New York on May 10-11 at booth C111. This will be the first tradeshow appearance for Silgan Dispensing System's skincare and fragrance teams.
Silgan completes acquisition of dispensing system business
Silgan Holdings Inc. a leading supplier of rigid packaging for consumer goods products, announced today that it has completed its acquisition of the dispensing systems business of WestRock Company. This business is a leading global supplier of highly engineered triggers, pumps, sprayers and dispensing closure solutions to major branded consumer goods product companies in the home, health and beauty markets.
WestRock demonstrates how global consumer insights can help define luxury skincare packaging
Global packaging company will present the findings of its latest consumer facial skincare research at the PCD Congress in Paris in January. WestRock Company, a global leader in paper and packaging solutions, will be presenting at the leading cosmetic and perfume packaging event, PCD, the findings from its latest research into key drivers that shape today’s consumer experience of prestige facial skincare pumps.
WestRock's Sandy Gregory discusses Melodie Mystery and its appeal in the prestige fragrance market: "Perfection is in the details"
Melodie Mystery is WestRock's latest addition to the Melodie line, designed to offer perfect dispensing as well as an attractive silhouette. Speaking with Sandy Gregory, WestRock's Associate Marketing Director for Global Fragrance & EU Beauty, we learned just how far the company goes to ensure brands can offer their consumers the perfect product usage experience.
Anne Echard at WestRock tells us about the role the Melodie Touch sprayer is playing in revolutionizing the prestige fragrance dispenser market
WestRock (the company resulting from the merger between MWV and RockTenn) released a number of dispensers , a carefully selected set of dispensers as "The Emotions of Spray Collection" based on market research that suggested product interaction can enhance a consumer’s emotional connection and drive brand loyalty. Anne Echard, WestRock's Global Product Line Manager for the Fragrance market, tells us a bit about the Melodie Touch dispenser and it's role in the fragrance application ritual.
WestRock offers additional customization with launch of Creative Studio for Fragrance
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MWV's essential skincare and cosmetics line
MWV's skincare portfolio — Aria, Sonnet, Prelude and Sonata — is an essential part of any brand's skincare line. Each dispenser has been specifically designed to enhance the performance of high-viscosity, oxygen sensitive cosmetic and personal care products. The skincare pumps are designed to ensure consistently smooth product delivery every time while the stroke length is designed to allow for a low force-to-actuate, for an enhanced feeling of comfort and control.
MWV enhances the skincare experience with Amplify
MeadWestvaco Corporation, a global leader in packaging and packaging solutions, has introduced the latest addition to its skincare dispensing portfolio: Amplify™. The solution represents MWV's leadership in creating dispensing solutions that enhance the consumer experience in the beauty and personal care industry.
MWV's Melodie Clikit featured on O Boticario's Malbec Supremo
Over the last decade, O Boticario's Malbec fragrance line has become an iconic symbol of power, masculinity and luxury. Malbec Supremo, the latest addition to the line-up, continues this trend. Using Melodie® Clikit®, Malbec Supremo delivers a rich, voluminous spray and a clean look that seamlessly matches the dynamic characteristics of the fragrance.
MWV's new Aerosense aerosol sprayer is stand out
MWV's newest aerosol sprayer, Aerosense™, offers brand differentiation through its unique shelf presence and ergonomic spray experience. Specifically designed for products such as sun care, body spray and hair sprays, Aerosense is a trigger-actuated sprayer that enables effortless actuation with a continuous, even spray pattern.
- Elizabeth Barr
- Product Info
- Created 16 Jul 2018
- Modified 27 Aug 2018
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