The Silgan Dispensing brand promise of being your partner for the new marketplace to help you deliver better experiences to your customers isn’t just a hollow tagline that we espouse when it suits us. We take our brand promise seriously, and our organization is well-positioned to deliver on that brand promise in large part through our customer insights.
The development of Melodie Pirouette, which gives brand owners the ability to offer refillable solutions, was created out of thoughtful consideration and a careful study of consumer attitudes toward sustainability. We know sustainability is at the forefront of a lot of end consumers’ minds, but would that be enough to drive the purchase of a refillable fragrance solution?
What we found
With that question in mind, we set out to understand consumers’ knowledge and desire about refillable and recyclable fragrance products. We conducted a global survey of about 1,200 women ages 18-54 from countries around the globe including Brazil, China, France, Germany the UK and United States. Our objectives were to gauge awareness and interest in sustainable packaging for fragrance, determine whether there is a gap in expectations and availability of sustainable fragrance packaging and verify whether consumers’ opinions of a brand would improve if it offered sustainable fragrance packaging.
The results of our study painted a clear picture:
• Globally, 75% of respondents favored a sustainable solution for their fragrance packaging and were very interested in refillable or recyclable solutions
• Only 39% of respondents say their current fragrance packaging could be described as eco-friendly
• Refilling and recycling initiatives would result in a greatly improved opinion of the brand
• Consumers would be encouraged to purchase/repurchase sustainable fragrance packaging if there were financial incentives
While the results showed us a clear desire for sustainable fragrance packaging, there also were clear consumer concerns that the packaging would need to address, including:
• Concerns of leakage and performance
• Potential mixing of scents and loss of quality
What we developed
Taking those insights back to our team, we worked to develop a solution that not only would deliver on the sustainability factor that the consumers desired, but also address the concerns that were uncovered from the study.
Melodie Pirouette holds true to traditional luxury aesthetics but was designed to offer eco-conscious brands and consumers the possibility to refill and recycle the packaging. A removable plastic threaded ferrule pump separates the pump from the glass bottle and allows for recycling of the glass. The pump also is reusable to allow for replacement on the bottle after refilling.
We also were able to reduce the risk of detached or spinning collars, thanks to high retention between the plastic and metal, and for brand owners, the risk of breakage on filling lines is diminished as the inner plastic part is more flexible than metal threaded ferrules.
Of course, despite consumer demand for such a product, we know that offering a sustainable solution has to be cost-effective for our customers to implement. Our design strikes a balance between sustainability, quality, performance and security while replacements to the pump closure (swapping out the expensive metal screw ferrule with a plastic screw ferrule) make this an affordable solution to our customers.
After all, being a good partner doesn’t just mean delivering the consumer insights to help your brand stay competitive; it also means providing solutions to put those insights into action.
Silgan Dispensing focuses on brand differentiation and sustainability solutions
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, is highlighting its expanded PCR product portfolio, which includes one of the industry’s widest range of available solutions, as well as its suite of products that address the challenges brand owners face in a dynamic packaging landscape.
Silgan Dispensing and PCR: Committing to sustainability through APR partnership
For today’s consumers, sustainable packaging isn’t a “nice to have” anymore. Because of this, brands are looking for packaging partners to help them meet the rise in consumer expectations, which is why sustainability continues to be a strong focus for Silgan Dispensing. Our recently launched suite of PCR products features closures and dispensing solutions made from post-consumer recycled plastic.
5 factors to consider when selecting an actuator for your aerosol product
For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.
Silgan Dispensing announces first suite of PCR (Post-Consumer Recycled Plastic) products
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, today announces its first suite of products featuring post-consumer recycled (PCR) plastic to help brands better meet their sustainability initiatives.
Silgan Dispensing reveals new solutions that address evolving customer and consumer needs
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and garden markets, is highlighting several of its latest innovations. The company is presenting new solutions for the Fragrance and Skincare markets that will address the changing needs of customers and consumers worldwide.
Silgan Dispensing's Mark VII Max Style offers new sunscreen experience
Only 33 percent of people applied sunscreen to all of their exposed skin. We’ve set out to make it more convenient to protect your skin from the sun’s harmful rays. Our new Mark VII® Max Style pump – an update to our Mark VII Max pump – is the result of our own in-depth consumer research. We learned that consumers prefer a mess-free experience (sprays), fast and easy application and full coverage.
Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization
More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.
The rise of self-care and #shelfies and their impact on packaging design
The personal care industry finally is experiencing a long-awaited shift in how brands approach package design and marketing. Previously, there was a certain degree of commoditization among personal care products with many relying on a singular new feature or gender-specific packaging to catch the eyes of targeted consumers. Now, product and package design are seen as the biggest drivers for consumer sales thanks to a confluence of factors.
Givenchy (LVMH) selects Silgan Dispensing's Melodie Mystery pump for L'Interdit Fragrance
Silgan Dispensing, a global leader in the design, manufacturing of highly engineered pumps and sprayers in the beauty, home and health markets, is pleased to announce that the Melodie Mystery pump from its Emotions of Spray Collection has been selected by Givenchy (LVMH) as the atomizer for the new iconic L’Interdit fragrance.
Silgan Dispensing introduces Iridya eye dropper to ensure accurate doses down to the drop
Targeting unmet consumer needs in the ophthalmic market, Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the pharmaceutical, home and beauty markets, announces the launch of Iridya, a next-generation, multi-dose preservative-free eye dropper.
Silgan Dispensing brings expertise and a wide range of solutions for the luxury market to Luxe Pack Monaco
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and health markets, invites guests to join them in experiencing how they can play a key role in the design and development of custom solutions at Luxe Pack Monaco.
Silgan Dispensing Systems launches Pearl Baby Bear in US market
Silgan Dispensing Systems, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, has recently launched Pearl Baby Bear, a new airless pump for baby skin care products that features a charming decorative bear nozzle.
Silgan Dispensing Systems partners with Spectrum Brands for one-of-a-kind product QuickFlip
Silgan Dispensing Systems a globally known supplier of innovative and high-performing pumps and sprayers has recently partnered with Spectrum Brands to create a new custom technology named QuickFlip. This high-performing, easy-to-use hose end sprayer and bottle gives consumers the control they desire with activation at the flip of a switch.
Silgan Dispensing Systems debues new airless pump on tube – Amplify – with Neopac, at PCD Paris
Silgan Dispensing Systems, a leading global supplier of highly engineered pumps and sprayers to major branded consumer goods product companies in the home, health and beauty markets, announced on the 31st of January the launch of Amplify, the company’s new airless pump on tube boasting an empty rate of 96 percent.
Silgan Dispensing Systems to reveal new product based on evolving luxury fragrance trends at Luxe Pack Monaco
Global packaging company will showcase the latest addition to its innovative dispensing portfolio and offer visitors the chance to experience luxury in a new light at Luxe Pack Monaco, October 2-4 2017. At Luxe Pack Monaco 2017, Silgan Dispensing Systems, a division of Silgan Holdings Inc, (Nasdaq: SLGN) formerly WestRock Company’s Home, Health and Beauty business, will be revealing a new addition to its range of sophisticated pumps designed based on direct consumer insights.
Dynamic dispensing has a new name
Silgan Dispensing Systems has a breath of dispensing technology from trigger sprayers to aerosol activators, dispensing pumps to fine mist sprayers, and dispensing closures to custom devices. According to Ladonna, the word “dynamic” perfectly captures the essence of what Silgan Dispensing Systems offers.
Silgan Dispensing Systems debuts at Luxe Pack New York with products that demonstrate how global consumer insights can help define luxury skincare packaging
Silgan Dispensing Systems, a new acquired division of Silgan Holdings Inc, formerly WestRock Company's Home, Health and Beauty business will be presenting its latest packaging and dispensing solutions at Luxe Pack New York on May 10-11 at booth C111. This will be the first tradeshow appearance for Silgan Dispensing System's skincare and fragrance teams.
Silgan completes acquisition of dispensing system business
Silgan Holdings Inc. a leading supplier of rigid packaging for consumer goods products, announced today that it has completed its acquisition of the dispensing systems business of WestRock Company. This business is a leading global supplier of highly engineered triggers, pumps, sprayers and dispensing closure solutions to major branded consumer goods product companies in the home, health and beauty markets.
WestRock demonstrates how global consumer insights can help define luxury skincare packaging
Global packaging company will present the findings of its latest consumer facial skincare research at the PCD Congress in Paris in January. WestRock Company, a global leader in paper and packaging solutions, will be presenting at the leading cosmetic and perfume packaging event, PCD, the findings from its latest research into key drivers that shape today’s consumer experience of prestige facial skincare pumps.
WestRock's Sandy Gregory discusses Melodie Mystery and its appeal in the prestige fragrance market: "Perfection is in the details"
Melodie Mystery is WestRock's latest addition to the Melodie line, designed to offer perfect dispensing as well as an attractive silhouette. Speaking with Sandy Gregory, WestRock's Associate Marketing Director for Global Fragrance & EU Beauty, we learned just how far the company goes to ensure brands can offer their consumers the perfect product usage experience.
Anne Echard at WestRock tells us about the role the Melodie Touch sprayer is playing in revolutionizing the prestige fragrance dispenser market
WestRock (the company resulting from the merger between MWV and RockTenn) released a number of dispensers , a carefully selected set of dispensers as "The Emotions of Spray Collection" based on market research that suggested product interaction can enhance a consumer’s emotional connection and drive brand loyalty. Anne Echard, WestRock's Global Product Line Manager for the Fragrance market, tells us a bit about the Melodie Touch dispenser and it's role in the fragrance application ritual.
WestRock offers additional customization with launch of Creative Studio for Fragrance
WestRock Company, a global leader in paper and packaging solutions, today announced an expanded suite of fragrance decoration and customization options. The new Creative Studio for Fragrance represents a sampling of dispensing solutions for fragrance – pairing decorative overtubes, WestRock’s NoC® invisible dip tube, and customized collars and actuators with new capabilities in extensions for spray caps – to create the ultimate aesthetic in an efficient, optimized way.
MWV's essential skincare and cosmetics line
MWV's skincare portfolio — Aria, Sonnet, Prelude and Sonata — is an essential part of any brand's skincare line. Each dispenser has been specifically designed to enhance the performance of high-viscosity, oxygen sensitive cosmetic and personal care products. The skincare pumps are designed to ensure consistently smooth product delivery every time while the stroke length is designed to allow for a low force-to-actuate, for an enhanced feeling of comfort and control.
MWV enhances the skincare experience with Amplify
MeadWestvaco Corporation, a global leader in packaging and packaging solutions, has introduced the latest addition to its skincare dispensing portfolio: Amplify™. The solution represents MWV's leadership in creating dispensing solutions that enhance the consumer experience in the beauty and personal care industry.
MWV's Melodie Clikit featured on O Boticario's Malbec Supremo
Over the last decade, O Boticario's Malbec fragrance line has become an iconic symbol of power, masculinity and luxury. Malbec Supremo, the latest addition to the line-up, continues this trend. Using Melodie® Clikit®, Malbec Supremo delivers a rich, voluminous spray and a clean look that seamlessly matches the dynamic characteristics of the fragrance.
MWV's new Aerosense aerosol sprayer is stand out
MWV's newest aerosol sprayer, Aerosense™, offers brand differentiation through its unique shelf presence and ergonomic spray experience. Specifically designed for products such as sun care, body spray and hair sprays, Aerosense is a trigger-actuated sprayer that enables effortless actuation with a continuous, even spray pattern.
- Elizabeth Barr
- Company News
- Created 01 Aug 2018
- Modified 02 Aug 2018
- Hits 641