As is the case with any trend, consumers’ interest in natural products has shifted in several key ways that brands in this space must recognize. “Natural” alone doesn’t carry the weight it used to, and in some cases, can be more a liability than a differentiator. Fortunately, there are several strategies brands can employ to deliver products aligned with their customers’ need.
Ladonna Armour, Global Director of Marketing for Silgan Dispensing Systems’ Home & Garden business took a moment to chat with Webpackaging about being one of the world's most dynamic companies in the dispensing sector. And while the Silgan Dispensing Systems name is new, formerly WestRock Company’s Home, Health and Beauty, the company’s commitment to providing industry-leading flexibility to its customers remains unchanged. Silgan Dispensing Systems has a breath of dispensing technology from trigger sprayers to aerosol activators, dispensing pumps to fine mist sprayers, and dispensing closures to custom devices. According to Ladonna, the word “dynamic” perfectly captures the essence of what Silgan Dispensing Systems offers.
To understand how Silgan Dispensing Systems embodies the word dynamic, we must take a closer look at the four dimensions that gauge its performance in the market and relates to its product portfolio.
The first dimension is the breath of products within the Silgan Dispensing Systems portfolio. Regardless of whether a company is looking to dispense skin care, health care, laundry, household cleaning, air care, or fragrance product, Silgan Dispensing Systems can provide an extraordinary solution for each of those categories. In fact, the company offers technical design, manufacturing, and distribution for products in a wide range of markets. The Home & Garden division alone offers trigger sprayers for both consumer and professional applications, aerosols appropriate for use across diverse end markets, dispensing closure solutions to meet an array of other industry applications —including food and beauty—and hose-end and battery-operated sprayers for lawn and garden applications. Other companies might focus on a single product category, but no one offers the sheer product assortment that Silgan Dispensing Systems does. Being connected across multiple categories, markets or technology uses enables Silgan Dispensing Systems to link consumer trends, packaging technology and innovation in an unique way. Multinational customers and large distributors alike appreciate being able to source all their dispensers from one supplier.
The second dimension is the wide range of technical customization that a customer can find within the Silgan Dispensing Systems portfolio. A customer can dynamically build and configure a dispenser for a specific application. This means that from the same base product one can combine a large array of components to generate a final product that is highly customized and suits each individual customer. For example, Silgan Dispensing Systems portfolio enables customers to select the output, spray pattern, particle size, and other features needed for their specific brand and application. Each customer gets a sprayer that fits their needs exactly, even though it is built from a set of standard components. The technology to enable this level of choice stems from Silgan Dispensing Systems know-how in various areas of expertise, including pumps and aerosol technologies. Perfect dispensing can only be achieved thanks to Silgan Dispensing Systems comprehensive technical and production capabilities.
The third dimension is the breath of aesthetic customization that Silgan Dispensing Systems offers for its broad portfolio. There are thousands of aesthetic and ergonomic features that allow customers to customize their dispensers to create the first ideal impression on shelf. For example, the TS800 trigger spray within the Home and Garden product portfolio has more than 3,100 different configurations of triggers, nozzles, shrouds, and other components. Because of the magnitude of features, Silgan Dispensing Systems has several ways to partner with customers to bring their vision to life. From a highly strategic internal design team, knowledgeable sales associates to a newly launched tool called the 3D Design Lab. The 3D Design Lab, available to customers later this year, is a dynamic tool that allows sales teams and customers to build, design and customize a product in 3D within a short period of time. This allows customers a way to see how the dispensing solution would impact their brands product on the shelf. This tool is a great example of how Silgan Dispensing Systems is a dynamic company that values collaborating with its customers to make the greatest impact on improving their brand.
The fourth and final dimension is Silgan Dispensing Systems flexible global supply chain. With production facilities on four different continents, Silgan Dispensing Systems is always close to customers, ensuring a dynamic and responsive supply. Customers don't have to worry about a single point of failure at a production plant as the dispensing solutions can be produced in one of several worldwide locations. This contingency of supply gives customers an unprecedented level of security in the delivery of the product. This also ensures speed of access: if a customer cannot wait for a product from a certain plant, there is always the possibility of producing it at an alternative qualified location.
International production capabilities also enable Silgan Dispensing Systems to engage in worldwide product launches. Larger consumer good companies might want a simultaneous, worldwide launch of a product, which would necessitate producing it in several different locations at the same time.
If you would like to learn more about Silgan Dispensing Systems please contact Gwynne Teass
Silgan Dispensing’s acquisition of Albéa Dispensing expands the foundation for our growth strategy
Kevin Clark, President of Silgan Dispensing Systems explains how Silgan's recent acquisition of Albéa's global dispensing business is a transformative step forward on the company's mission to be the preferred partner to its customers.
With the acquisition of Albéa’s Global Dispensing Systems business, which includes its Metal (Covit Europe & US) and Brazil industrial clusters, Silgan Dispensing expands its range of lotion and fragrance pumps for the beauty, cosmetic, and fragrance markets, while also adding a market-leading portfolio of foaming and fragrance and beauty sampler/mini product solutions. Silgan also gains the experienced team of Albea employees previously focused on those product lines.
What effect though has the rise in e-commerce had on product development – specifically packaging and dispensing design? The e-commerce model poses several important considerations for brands from a product design perspective. Damaged product, specifically its packaging, is a common reason people return online orders. Designing products that both are appealing online and durable enough to arrive intact is key.
Silgan Dispensing adds to noteworthy home and garden portfolio with latest solution, BOS Enhanced
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, launches its newest solution, BOS Enhanced, a sustained duration sprayer with an improved performance and updated design aesthetics for applications in lawn, garden and beyond.
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the healthcare, home and personal care markets, will share insights and solutions aimed at delivering a better dispensing experience for patients and caregivers, highlighting solutions in ophthalmic, nasal, topical, wound and animal care.
The rising pet care market and its impact on packaging
As consumers spend more on pet care in unprecedented amounts, they’re demanding higher quality products. Packaging plays a vital role in helping brands meet those higher standards and delivering on the high-end experience consumers expect for their pets.
Silgan Dispensing's TS800 trigger sprayer awarded 'Made for Recycling' certificate by Interseroh, a German recycling and waste management firm; certification complies with new German Packaging Law
Silgan Dispensing has announced that its industry-leading TS800® trigger sprayer has been awarded a “Made for Recycling” certificate by Interseroh, a German recycling and waste management firm.
Silgan Dispensing introduces expanded PCR portfolio
Silgan Dispensing has released three additional solutions to its suite of post-consumer recycled products and introduced an industry-leading color library of more than 80 options. PCR offers exciting new possibilities to reduce waste and energy use while still achieving the highest levels of performance.
Luxe Pack exhibitors strike balance between eco and prestige – Working with PCR
In January, Silgan Dispensing introduced its first wave of PCR plastic products; its approach was to make certain components in its dispensers from 100% recycled material, while keeping those parts requiring high tolerance in virgin plastic. At Luxe Pack Monaco, the company launched further options.
Silgan Dispensing focuses on brand differentiation and sustainability solutions
Silgan Dispensing, a global leader in the design, development, and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, is highlighting its expanded PCR product portfolio, which includes one of the industry’s widest range of available solutions, as well as its suite of products that address the challenges brand owners face in a dynamic packaging landscape.
Silgan Dispensing and PCR: Committing to sustainability through APR partnership
For today’s consumers, sustainable packaging isn’t a “nice to have” anymore. Because of this, brands are looking for packaging partners to help them meet the rise in consumer expectations, which is why sustainability continues to be a strong focus for Silgan Dispensing. Our recently launched suite of PCR products features closures and dispensing solutions made from post-consumer recycled plastic.
5 factors to consider when selecting an actuator for your aerosol product
For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.
Silgan Dispensing announces first suite of PCR (Post-Consumer Recycled Plastic) products
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, today announces its first suite of products featuring post-consumer recycled (PCR) plastic to help brands better meet their sustainability initiatives.
Silgan Dispensing reveals new solutions that address evolving customer and consumer needs
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and garden markets, is highlighting several of its latest innovations. The company is presenting new solutions for the Fragrance and Skincare markets that will address the changing needs of customers and consumers worldwide.
Only 33 percent of people applied sunscreen to all of their exposed skin. We’ve set out to make it more convenient to protect your skin from the sun’s harmful rays. Our new Mark VII® Max Style pump – an update to our Mark VII Max pump – is the result of our own in-depth consumer research. We learned that consumers prefer a mess-free experience (sprays), fast and easy application and full coverage.
Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization
More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.
The personal care industry finally is experiencing a long-awaited shift in how brands approach package design and marketing. Previously, there was a certain degree of commoditization among personal care products with many relying on a singular new feature or gender-specific packaging to catch the eyes of targeted consumers. Now, product and package design are seen as the biggest drivers for consumer sales thanks to a confluence of factors.
Givenchy (LVMH) selects Silgan Dispensing's Melodie Mystery pump for L'Interdit Fragrance
Silgan Dispensing, a global leader in the design, manufacturing of highly engineered pumps and sprayers in the beauty, home and health markets, is pleased to announce that the Melodie Mystery pump from its Emotions of Spray Collection has been selected by Givenchy (LVMH) as the atomizer for the new iconic L’Interdit fragrance.
Silgan Dispensing introduces Iridya eye dropper to ensure accurate doses down to the drop
Targeting unmet consumer needs in the ophthalmic market, Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the pharmaceutical, home and beauty markets, announces the launch of Iridya, a next-generation, multi-dose preservative-free eye dropper.
Silgan Dispensing brings expertise and a wide range of solutions for the luxury market to Luxe Pack Monaco
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and health markets, invites guests to join them in experiencing how they can play a key role in the design and development of custom solutions at Luxe Pack Monaco.
Consumer insights on sustainable fragrance packaging and the development of Melodie Pirouette
Silgan, a globally recognised dispenser of fragrance packaging, shares the results of an important study examining consumer attitudes towards sustainability, delivering on their brand promise to improve consumer experience.
Silgan Dispensing Systems launches Pearl Baby Bear in US market
Silgan Dispensing Systems, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the home, health and beauty markets, has recently launched Pearl Baby Bear, a new airless pump for baby skin care products that features a charming decorative bear nozzle.
Silgan Dispensing Systems a globally known supplier of innovative and high-performing pumps and sprayers has recently partnered with Spectrum Brands to create a new custom technology named QuickFlip. This high-performing, easy-to-use hose end sprayer and bottle gives consumers the control they desire with activation at the flip of a switch.
Silgan Dispensing Systems debues new airless pump on tube – Amplify – with Neopac, at PCD Paris
Silgan Dispensing Systems, a leading global supplier of highly engineered pumps and sprayers to major branded consumer goods product companies in the home, health and beauty markets, announced on the 31st of January the launch of Amplify, the company’s new airless pump on tube boasting an empty rate of 96 percent.
- Frank Robledano Espín
- Created 23 May 2017
- Modified 23 May 2017
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