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LVMH partners with Silgan Dispensing on the launch of new fragrance Kenzo World

  • Silgan Dispensing Systems
Europe, Beauty, Personal Care, Fragrances, Luxury, Primary Packaging, Dispensing Closures, Pumps, Sprays, Fragrance Sprayer

LVMH Kenzo fragrance teams selected the Melodie Pure pump, partnering with Silgan Dispensing, for the strategic launch of its latest fragrance: Kenzo World.

"We have been seduced by its discrete aesthetic and the nice wide atomization," commented Laure OLIVIER, International Marketing Group Manager for Kenzo World.

Part of Silgan Dispensing’s Emotions of Spray Collection, an expanded line of seven pumps each featuring a unique spray enhancing the consumer brand and perfuming experience, Melodie Pure offers a distinctive, prolonged application consisting of a very fine and homogenous atomization, serving to heighten the Kenzo World perfuming experience offered to its consumers.

Sandy Gregory, Associate Marketing Director Global Fragrance and European Beauty at Silgan Dispensing, explains:

The current and ongoing trend of customisation in the luxury markets sees brands looking to offer consumers a more complete and nuanced experience. The Silgan Dispensing Emotions of Spray Collection offers brand owners more options to tailor the spray to the positioning and personality of the fragrance, heightening the emotional connection with the fragrance, increasing brand loyalty and driving repeat purchase intent. This goes beyond the connection that the brand is setting through the advertising, for example. Silgan Dispensing partners with the brand to make the connection last.

See also

5 factors to consider when selecting an actuator for your aerosol product

For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.

Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization

More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.

  • Brand Launch
  • English
  • Modified 13 Oct 2017
  • Hits 2146