Global packaging company will showcase the latest addition to its innovative dispensing portfolio and offer visitors the chance to experience luxury in a new light at Luxe Pack Monaco, October 2-4 2017.
At Luxe Pack Monaco 2017, Silgan Dispensing Systems, a division of Silgan Holdings Inc, (Nasdaq: SLGN) formerly WestRock Company’s Home, Health and Beauty business, will be revealing a new addition to its range of sophisticated pumps designed based on direct consumer insights.
Influenced by the idea that the luxury packaging market is shifting from brands defining luxury to consumers defining luxury, Silgan Dispensing Systems, a global leader in dispensing will present its latest fragrance sprayer alongside other consumer insight driven elements from its portfolio, and invite visitors to experience luxury in a new light.
Following in the tradition of using consumer research learning’s to determine product development strategy; Silgan Dispensing Systems will share findings from its newest study around luxury fragrance packaging. The study is aimed at gauging awareness, interest and use of refillable and recyclable fragrance packaging, as well as determining whether there is a gap in expectations and availability regarding sustainable fragrance packaging.
“Through studying what luxury means to today’s consumers, we have been able to identify influential market trends and create relevant solutions that answer consumers’ new expectations,” says Sandy Gregory, Associate Marketing Director, Global Fragrance & EU Beauty, Silgan Dispensing Systems.
“This year we are helping brand owners to demonstrate their concern for the new social forces and trends by providing practical solutions we know consumers are interested in.”
The company’s research and insights show that consumers notice, appreciate and feel connected by the nuances of the total product experience. At Luxe Pack Monaco, Silgan Dispensing Systems will display its Emotions of Spray Collection, an expanded line of fragrance pumps that encompass unique spray characteristics and cater to the consumer experience.
Each sprayer in the collection offers the ability to deepen the fragrance experience, which, according to the research, increases consumers’ brand connection and drives repeat purchase intent.
The company will also highlight its entire line of Beauty and Personal Care product line including Melodie Touch™, the first fragrance sprayer created to provide a discreet and directly targeted dose that is perfect for touch-ups during the day, and Aria® Luxe, our luxury pump that enhances consumers’ perception of prestige skincare dispensing through specific sensory cues.
Silgan Dispensing Systems’ booth at the event will reflect its research insights through a conceptual design that exposes visitors to the way luxury trends are evolving in the world.
The booth design will be influenced by natural elements and will feature visual cues that reflect changing consumer values towards luxury, including authenticity, respect, and unique experiences.
It will feature visuals that convey how individual products within Silgan Dispensing Systems’ portfolio play into the idea of new luxury experiences through engaging visitors to think about the way they connect with luxury today and encourage them to experience luxury in a new light.
Silgan will be at Luxe Pack Monaco 2017 from October 2-4, at booth number RD09 Hall Ravel.
Dynamic dispensing has a new name
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Silgan Dispensing Systems, a new acquired division of Silgan Holdings Inc, formerly WestRock Company's Home, Health and Beauty business will be presenting its latest packaging and dispensing solutions at Luxe Pack New York on May 10-11 at booth C111. This will be the first tradeshow appearance for Silgan Dispensing System's skincare and fragrance teams.
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Anne Echard at WestRock tells us about the role the Melodie Touch sprayer is playing in revolutionizing the prestige fragrance dispenser market
WestRock (the company resulting from the merger between MWV and RockTenn) released a number of dispensers , a carefully selected set of dispensers as "The Emotions of Spray Collection" based on market research that suggested product interaction can enhance a consumer’s emotional connection and drive brand loyalty. Anne Echard, WestRock's Global Product Line Manager for the Fragrance market, tells us a bit about the Melodie Touch dispenser and it's role in the fragrance application ritual.
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MWV's essential skincare and cosmetics line
MWV's skincare portfolio — Aria, Sonnet, Prelude and Sonata — is an essential part of any brand's skincare line. Each dispenser has been specifically designed to enhance the performance of high-viscosity, oxygen sensitive cosmetic and personal care products. The skincare pumps are designed to ensure consistently smooth product delivery every time while the stroke length is designed to allow for a low force-to-actuate, for an enhanced feeling of comfort and control.
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MWV’s Barcelona plant celebrates 50 years of excellence
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MWV heightens the luxury fragrance experience with its Emotions of Spray Collection
MeadWestvaco Corporation (NYSE: MWV), a global leader in packaging and packaging solutions, has recently introduced its Emotions of Spray Collection by MWV, an expanded line of six fragrance pumps, each with unique spray characteristics.
U.S. Patent and Trademark Office approves patent for MWV 's NoC® dip tube
MeadWestvaco Corp. today confirmed that the U.S. Patent and Trademark Office has approved the company’s patent application for a fragrance dispensing system using MWV’s NoC® dip tube. The NoC is the world’s first dip tube that appears virtually invisible, thanks to the inventive use of light-refracting technology.
MWV’s Beauty & Personal Care Customers Receive Top Honors
MeadWestvaco (NYSE: MWV) provides packaging solutions for many of the world’s most admired brands and this year several of its fragrance customers have won prestigious awards highlighting their thoughtful innovation and brand leadership. Leading fragrance brands such as Inter Parfums, Puig and Koto Parfums all use MWV Beauty & Personal Care’s superior pumps and have received recognition from packaging and beauty professionals worldwide.
- Lorena Rueda
- Company News
- Created 18 SEP 2017
- Modified 07 DEC 2017
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