When Vera Wang set out to create a new fragrance pillar in Europe, the vision was clear: design a fragrance that captures the essence of romance in a modern, unforgettable way. To bring this vision to life, they turned to Silgan Dispensing and its Aspire® fragrance pump, chosen for its premium performance, low-profile design and proven agility.
Launched in August 2025, Vera Wang’s LOVE Eau de Parfum is an Amber Floral scent featuring Queen of the Night (Belle de Nuit flower) NaturePrint, a fragrance ingredient made to measure for Vera Wang. To match the sophistication of the juice inside, Aspire was selected, Silgan Dispensing’s leading lifestyle fragrance pump. Aspire brings premium value through:
- Low-profile, modern aesthetics that elevate the bottle’s design
- Soft, smooth actuation that enhances the ritual of fragrance application
- Good pre-compression resulting in a fine, uniform spray
Aspire isn’t just a pump... it’s an experience. By marrying functionality with aesthetics, it ensures Vera Wang LOVE is not only seen, but also felt, every time it’s worn. This collaboration underscores their confidence in Silgan’s ability to deliver quality, innovation and consumer experiences that inspire..