Newly launched fragrance features Silgan Dispensing’s sustainable solution Melodie Pirouette™ for eco-conscious consumers.
Silgan Dispensing, a global leader in the design, development and distribution of highly engineered pumps and sprayers in the beauty, home and health markets, has announced its partnership with Salvatore Ferragamo Parfums on the creation of its newly launched “FERRAGAMO” fragrance.
Salvatore Ferragamo Parfums has selected Silgan Dispensing’s Melodie Pirouette™ pump for its new men’s fragrance “FERRAGAMO,” inspired by Salvatore Ferragamo’s Italian roots and craftsmanship heritage.
“We are honored to work with Salvatore Ferragamo Parfums on this fragrance, which is the first in Europe to utilize our refillable, eco-conscious solution, Melodie Pirouette™,” said Sandy Gregory, Associate Marketing Director, Global Fragrance & EU Beauty at Silgan Dispensing.
“Sustainability continues to be a global business driver for all brands, with consumers all over the world becoming more environmentally minded, including the luxury market.”
Melodie PirouetteTM features a removable plastic threaded ferrule with metal overshell, allowing consumers to separate the pump from the bottle to either recycle or refill the bottle. Silgan Dispensing is supporting brand owners to achieve their sustainability objectives, offering a more affordable solution while matching with luxury codes.
As Ferragamo chose to pair the Melodie Forever® fine spray with Melodie Pirouette™, the brand offers the ultimate spray experience for eco-conscious consumers. Melodie Forever is part of Silgan Dispensing’s Emotions of Spray Collection, a line of tailored sprays designed to heighten the consumer’s experience and emotional connection with the fragrance, ultimately creating brand loyalty and resulting in repeat repurchase.
For more information on Melodie® Pirouette and the Emotions of Spray Collection, visit silgandispensing.com/all-categories/emotions-of-spray-collection.
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- Jo Webb
- Brand Launch
- Created 14 Feb 2020
- Modified 17 Feb 2020
- Hits 1958