MWV enhances the Orchestra fragrance pump

  • Silgan Dispensing Systems

In line with trends to enhance the sensorial experience of packaging and dispensing solutions, MWV's Orchestra® fragrance pump has recently been redesigned with several improvements.

The newly enhanced spray pattern generates finer particles leading to a smoother and more elegant spray. Orchestra can now be paired with the NoC® invisible dip tube, allowing brand owners to cultivate a luxury feel for consumers.

Orchestra is a low-profile and compact pump featuring a low actuator height which makes it ideal for a variety of bottle designs and models. It is highly customizable to achieve the desired consumer experience and is available in an array of sizes and options, from crimped and screw pump versions to metal, plastic and customized colors, making it the perfect addition to any fragrance portfolio.

See also

5 factors to consider when selecting an actuator for your aerosol product

For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.

Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization

More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.

  • Gratiela Adriana Stefan
  • Product Info
  • English
  • Created 04 Jun 2014
  • Modified 04 Sep 2015
  • Hits 2346