MWV's Little Black Dress of packaging

  • Silgan Dispensing Systems

MWV's skincare and cosmetics line allows brands to create a family look with a high quality line of pumps that are simple and versatile. Think of them as the Little Black Dress of packaging – able to be dressed up or down and fit with any occasion, they become a staple for any cosmetics and skincare line.

MWV's four dispensing pumps include:

Aria® and Sonnet® are most often described by consumers as feminine, sleek and smooth. Ideal for creams, foundations, primers, hair treatments and serums, these elegant pumps can show off any product whether they are on a retail shelf or in the home.

Prelude™ and Sonata™ are known for superior performance and a simple, clean, versatile design that can communicate visual cues to consumers ranging from clinical to classical. These pumps are ideal for serums, treatments, foundations, moisturizes and hair styling products.


See also

Why standardization is key to driving sustainability across the packaging industry

Silgan Dispensing is a member of Cetie, and several members of our team are involved with its various working groups, including one that focuses on screw necks or glass bottles: the Flaconnage Geometry Group. We recently talked with Juan Albi, project team leader for Silgan Dispensing’s beauty and personal care, and Sandy Gregory, director of fragrance marketing, to share about our company’s relationship with Cetie and how new standards are driving sustainability across the industry.

5 factors to consider when selecting an actuator for your aerosol product

For aerosol consumers, the actuator is often the most overlooked part of the product packaging. While they recognize the actuator is the component that dispenses the product, not many are aware that the actuator also controls the fineness of the spray, the amount of product that is dispersed and even how the product is applied. Because the actuator controls the nuances of how a product is dispersed, the actuator can make all the difference in an end user’s experience with a product.

Silgan Dispensing stands out from the crowd and increases brand loyalty through premiumization

More and more these days, our customers are looking to be different, driven by consumer demand for a more premium brand experience. Brands consistently are seeking to stand out to capture consumers’ attention through thoughtful consideration of packaging design. Premiumization, a trend that started a handful of years ago, continues to gain steam as brands seek to create a better experience for customers.

  • Gratiela Adriana Stefan
  • Product Info
  • English
  • Created 23 May 2014
  • Modified 04 Sep 2015
  • Hits 2460